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SOCIAL MEDIA
MARKETING DAY

*FOCUS: INLUENCER MARKETING*

29 AUGUST 2018 | KAPITEL8 | STOCKHOLM

 

NEXT SOCIAL MEDIA MARKETING DAY WILL BE ARRANGED MAY 22nd 2019, STOCKHOLM

 

KEEP YOURSELF UPDATED

Fill in your e-mail address and we will contact you as soon as we launched the program for Social Media Marketing Day 2019



During Social Media Marketing Day you will have the possibility to gain new ideas and get control of the latest trends in the field. We have gathered some of the foremost experts in the area, together with cases from preeminent companies. At the same time you meet like-minded people and extend your network. Last year we had 99% happy participants! 

Why you should attend Social Media Marketing Day 2018:

  Gain full control of the latest trends and news
  Learn and get inspired by the preeminent companies and experts
  Meet people in the industry and extend your network
  Social Media Bar after the conference (complementary)

  • “Exactly what I needed! Useful and inspiring information from start till the end of the day”


    Jennie Hagman, Digital Marketing Specialist @ Aiorema AB

  • ”A very well organised and resourceful day, glad I attended!"

    Johanna Grill, Social Media Marketing Specialist @ Beet

  • ”Very good presentations and well organized"

    Tinta Björkvall, Marketing Coordinator @ ROCA Industry

  • ”Superior day, over my expectation! A great mixture of speakers and width of the content! Everything from inspiration to hands-on tips"

SPEAKERS 2018


*With reservation for changes

Frida boisen

VP Head of Digital, Bonnier Magazines & Brands

Frida Boisen is VP Head of Digital and Publisher at Bonnier Magazines & Brands - the biggest feature Publishing House in Sweden, and the biggest Influencer Network in the Nordic Countries. She is one of Sweden's most popular Keynote Speakers in Digital Transformation and Social Media, she talks about the latest trends in Social Media in SVT Gomorron Sverige - Sweden's biggest TV morning show – and she writes a weekly columnist at Expressen, Sweden's leading newspaper.

Frida has held several positions as Editor in Chief for some of Sweden's biggest publishing brands the last decade - focusing on digital transformation. This year she also became TV Show Host at Lyxfällan, TV3, MTG.

Above all this she is the author of the bestselling book "Digital succé - så lyckas du med sociala medier" and is currently writing her next book.

Anders Colding-Jørgensen

Behavioral Psychologist

Anders Colding-Jørgensen is a Danish psychologist and keynote speaker. He has studied online behavior for more than 20 years and specializes in social media addiction and viral content. Anders believes in you. You can improve too.

Wednesday Relations asked Anders a few questions why it is important for you who work with social media, to understand social media addiction. Read the interview here.

Catharina Persson

Social Media Advisor, Infomedia

Catharina Persson is a Social Media Advisor at Infomedia where she advises clients on how to effectively use data driven measures to better plan and evaluate social media activities. She has more than 8 years’ experience in digital planning, most recently from the PR and media scene in London, where she worked with the likes of P&G Global and Phillips.

Ruby Jankkila

Agent Talent/ Project Manager, United Influencers

Ruby Jankkila is a 23rd year old millennial that started to work with influencer marketing as she turned 20 years old. She saw a gap in the market and started off teaching agencies around Sweden the potential of influencer marketing, and how an influencer could make a difference in the marketing mix, something that would make all the different for a brand in the end of the day. Today she is working at United Influencers, the biggest full service influencer marketing agency in Scandinavia and is responsible for some of Swedens biggest influencers, together with creating strategies and proposals from conceptual starting points regarding influencer marketing for all kinds of clients. She believes that insight is everything and that influencer marketing is more than future. Lately she was part of the Jury for Guldtuben 2018, Swedens biggest influencer gala and competion.

Paula Uribe

Influencer, paulas.me

Paula Uribe is one of Sweden’s foremost influencers in her category (mothers) and has during many years’ time had a blog and Instagram account with loyal and faithful followers. Paula has studied at Berghs School of Communication specialized in Content Marketing to develop her work and create engaging content.

Case: Silja Line

Felicia östman

Sales/Projectleader, LOPPIgruppen

Felicia Östman works with media sales and project management at LOPPIgruppen and has a background in marketing within print- and the digital industry. Today she is working with Sweden’s foremost companies as customers and offers creative concept where Influencer Marketing is a broad part.

Hanaw Rashid

Digital Strategist, The Amazing Society

Hanaw is a digital strategist at The Amazing Society and has worked with digital communication for over ten years. She contributes to constantly moving companies for fastest growing and most effective communication channels for their investment. She lectures on a daily basis and is both responsible for the course “Marketing on Facebook and Instagram” at Berghs School of Communications and also leads the network “Nätverk för digitala kommunikatörer” at Sveriges Kommunikatörer. Hanaw is also frequently figured in media, including digital strategist at TV4 and Swedish Radio (SR).

Andrea Fenel

Digital Sales Manager (social media responsible), SEB

Andrea Fenel is managing the Social media channels at SEB for the division for Corporate and Private Customers in Sweden, with primary focus on campaigns and social sales. Andrea has previous experience from being part of developing social media presence for other business areas within the SEB Group.

Alex Baumann

Managing director nordics, glossybox

Alex is an energetic, creative and entrepreneurial Swede with expertise within e-commerce, digitization, startups and internationalization from THG Brands and Volvo Car Group among others. At Glossybox he is a part of an amazing team on a journey to make THG no 1# online health and beauty destination in the world.

Robert agius

Director, phosworks

Robban has over 20 years’ experience from the media industry, movie and TV-production. He has produced and directed programs and series for SVT, TV4 and TV8 and is rewarded with many movie and TV- awards. Among others, the prestigious TV-award ”Kristallen” after the TV-show “Buskul” in the category Best children & youth program year 2011. At Phosworks he is producing and directing content for companies both in Sweden and internationally. Everything from commercials to educational movies for well-known companies. 

Jonna Ekman

Marketing Manager, KIT

Jonna is deeply rooted in storytelling and journalism and wrote her first column in Ålands entertainment magazine XIT. Through reporter-, editor- and project management jobs at Ålandstidningen, Expressen, TV3 and Aftonbladet she has been confirmed that great content is great content, no matter the sender.

Mats Gustafsson

Founder, Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Program 2018

Focus: Influencer Marketing

 

08:30

Kapitel8

Registration

Registration and breakfast

09:00

Kapitel8

Welcome to Social Media Marketing Day

Let's start Social Media Marketing Day 2018!

Mats Gustafsson

Founder, Wednesday relations

09:15

Kapitel8

Digital Success - How to succeed in Social Media

Would you like more likes and shares from a greater number of viewers and readers? Would you like to gain control of your viral keys and learn the latest tips and most efficient methods to increase your scope and get impact for your brand in social media? The World Champion in social media, Frida Boisen, will share concrete, superefficient tips on how to boost your business with social media.

Frida Boisen

VP Head of Digital, Bonnier Magazines & Brands

10:05

Kapitel8

Sharpen your influencer marketing!

- A data driven approach to an optimal and measurable program.
Influencers! We all want to use them, but do we actually measure their true impact? With 8 years experience from working with influencer marketing and social analytics for the biggest global brands, Catharina Persson will share her best tips and demonstrate how to manage the influencer marketing funnel right: from the initial identification, to the agile tracking and the long-term evaluation. The session will showcase data driven frameworks that measure ROI for both external consumer facing activities and internal employee advocacy programs.

Catharina Persson

Social Media Advisor, Infomedia

10:35

Kapitel8

Break

Take the opportunity to network with colleagues, speakers and partners over a cup of coffee ☕️

11:05

Kapitel8

Stop wasting time on organic reach – how to get the right attention online

Digital strategist Hanaw, frequently figured in media, teacher at Berghs School of Communication and network leader for Sveriges Kommunikatörer will go through:

  • News and trends in digital and social media
  • Create content that your audience really cares about
  • How marketing should be done in the common digital channels
  • What’s important to measure
  • The right strategy to help your business goals
  • The importance of storytelling
  • Organic reach vs paid 

Hanaw Rashid

Digital Strategist, The Amazing Society

11:40

Kapitel8

Case: One Brand, 27 channels - To work with Social Media in a regulated world

SEB is a multinational company with different segments, markets and business areas but also 27 different Social Media channels, that all have to follow the same guidelines.

  • How we have managed with our coordination of all activities
  • How we work with translating Business targets to something Social
  • How we, despite an regulated world, manage to conduct the above

*Held in Swedish

Andrea Fenel

Digital Sales Manager (social media responsible), SEB

12:10

Kapitel8

Lunch

Time to boost our energy. 

13:10

Kapitel8

People driven marketing

Ruby will go through influential possibilities on how to change someone's behavior and thinking rather than just have a big amount of followers.

  • The most influential people today: How come? In which way does an influencer develop a brand?
  • How does the process look like? The importance of making it human and real.
  • Influencer marketing from a millennial perspective. Why does seven out of ten millennials buy what influencers wear or uses?

Ruby Jankkila

Agent Talent / Project Manager, United influencers

13:45

Kapitel8

The comprehension of Influencer Marketing and creative concepts from two perspectives

Paula Uribe is one of Sweden’s top influencers in her category and will explain her view of Influencer Marketing together with Felicia Östman from LOPPIgruppen. 

  • How should a company think to reach the right audience through influencers?
  • What is important to consider and what is the key to a successful partnership? 

Case: Silja Line 
You need to go deep to create the best results and reach the audience correctly – a scratch on the surface is not enough. Felicia and Paula will show a case from Silja Line which will give great insights on how a creative concept was built from scratch. Step by step we will guide and inspire you. 

*Held in Swedish

Paula Uribe & Felicia Östman

Influencer, paulas.me & Project leader/ sales, loppigruppen

14:10

Kapitel8

Case: How to sell an experience service with the use of Influencer Marketing

How Glossybox have built strong Influencer campaigns in Sweden, and now doing the same in the Nordics to fuel subscriber growth, and why other channels are dependent on it. 

  • Strategies employed for success
  • Pitfalls GLOSSYBOX have experienced
  • The future of this marketing channel

Alex Baumann

Managing director nordics, glossybox

14:35

Kapitel8

Break

Take the opportunity to network with colleagues, speakers and partners over a cup of coffee ☕️

15:05

Kapitel8

Evoke feelings in self-produced movies

The director Robert Agius, winner of the Swedish TW-award “Kristallen” and the star behind multiple successful movies, shares his tips and ideas on how to create genuine feelings in movies for web and social media.

  • How you should think and be personal in your movie production
  • Create interesting movies
  • How to evoke feelings

*Held in Swedish

Robert Agius

Director, Phosworks

15:40

Kapitel8

Case: The secret behind KIT-videos

Video is about to rule the world, especially on social media. On Facebook alone over a half billion people watch videos – every day. But how do you reach through the noise and how can you efficiently work with video without investing your yearly budget on specialist competence and equipment?

The publisher KIT has rapidly become an essential player in social media, and “KIT-videos” is today a well-known concept in the industry. The secret behind the success is a brand-new way of working with content data and the right tools. Jonna Ekman, Marketing Manager at KIT, will reveal all secrets and give you a hand full of advice along the way.

Jonna Ekman

Marketing Manager, KIT

16:05

Kapitel8

Understand your Social Media Addiction

We all know that endless neewfeeds, likes and social feedback sometimes make you spend too much time on social media. But what is really going on, from a psychologial point of view, when you can't leave your phone alone?

  • Why we need to stop talking about dopamine
  • How your social media habits really work
  • What you can do to reduce your (over) checking

Anders Colding-Jørgensen

Behavioral Psychologist

16:55

Kapitel8

Summarize and questions

Time to summarize the day

Mats Gustafsson

Founder, Wednesday Relations

17:00

Kapitel8

Media Bar

Share experiences and network with colleagues, speakers and partners. We will serve beer, wine and alcohol-free alternatives. 

*With reservation for changes

Tickets 2018

EARLY BIRD

Conference ticket

Book early and save 1000 kr on the participation fee. Valid until 12th of June.

sold out
Buy TICKET

Early Bird Combo

Conference + Masterclass ticket

Book Conference and Masterclass at the same time and save 500 kr.

Book 2 or more tickets and get another 500 kr discount per ticket. 

sold out
buy ticket

Standard

Conference ticket

Book 2 or more tickets and get 500 kr discount per ticket.

SOLD OUT
Buy TICKET

combo

Conference + Masterclass ticket

Book Conference and Masterclass at the same time and save 500 kr.

Book 2 or more tickets and get another 500 kr discount per ticket. 

SOLD OUT
Buy TICKET

PARTNERS 2018