Masterclass: Learn the psychology behind effective Facebook posts

Do you know the psychological difference between a great and a lousy Facebook post?

Creating a Facebook-post is like preparing for Formula 1: It’s all about fine tuning every aspect of your post for optimal performance. After all, you often have less than 1 second to catch the attention of your follower and make her stop scrolling and start reading your copy or watching your video.

Great Facebook posts are almost impossible to ignore and so easy to process, that you have automatically begun reading them, before you even make a conscious decision to do so. And when you have caught the attention, the most important part begins: activating emotions – making people feel your post. No emotions – no response.

The more you know about psychology and controlling attention and emotion, the better your Facebook posts will perform. Creating better Facebook posts is not an artform – it’s pure craftmanship. And you can learn it.


This masterclass will teach you what you need to know about how human attention works and what makes the best eye-catcher on Facebook. It will also teach you the concept of “cognitive load” and how to make your posts easier for the brain to process.

Working with framing and narratives is another central part of the course. These mechanisms will help you make your Facebook posts appeal emotionally to the people who see them.

This course is 100% about precise and useful tips and knowledge, you can go home and actually use. There is no hot air or irrelevant cases to waste your precious time.

Since the course takes place on a Friday, the course continues online, after our day together. You will get 2 extra assignments that you will hand in in a closed Facebook-group, where you will get individual feedback.


08.30 - 09.00  |  Registration and breakfast buffe

09.00 - 10.00  |  Introduction: How can applied psychology improve your Facebook posts?

10.00 - 10.15  |  Break

10.15 - 11.00  |  How to get (and keep) attention with your Facebook post in 2 seconds.

11.00 - 12.00  |  Use what you have learned – exercises and feedback

12.00 - 13.00  |  Lunch

13.00 - 14.30  |  How to create emotions – expand your toolbox with narratives and associative posts

14.30 - 14.45  |  Break

14.45 - 15.15  |  Round up & introduction to online exercises

Who is it for?

  • Experienced social media managers
  • Social media consultants
  • Social media speakers and teachers

Course takeaways:

  • You will know how attention works and how to capture it
  • You will understand how you activate emotions, with your post
  • You will get personal feedback on your Facebook posts (created as online assignments)
  • BONUS: A 40-page e-book with 10 specific ways to get people’s attention on Facebook (and keep it)

After the course:

This course includes 2 online exercises with individual feedback, following the course day.


Anders Colding
Behavioral Psychologist @ Mindhouse

Anders Colding-Jørgensen is a Danish psychologist and keynote speaker. He is on a mission to help people suck less, when they communicate online. He is not promising miracles. In stead, he will offer very specific psychological advice on how to optimize your Facebook posts, no matter what your current level is. Anders believes in you. You can improve too.

Tid och plats:

Datum: 2 juni 2017  Tid: 09:00 - 15.15 Registrering och frukostbuffé från 08.30  
Plats: Mornington Hotel Nybrogatan 53, 114 40 Stockholm

Paketpris (1000 kr rabatt): Konferens + Masterclass, 7 980 kr (exkl. moms) 
Endast kurs: 4 990 kr

Gå 2 eller fler och få 500 kr rabatt per person